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It was a clean sweep for Virgin over rivals 3, T-Mobile, Orange, O2 and Vodafone as the consumer research company Which? found the company to be way ahead of its competitors.

Virgin emerged as the most preferred service provider in three categories: usability, best customer service, and most convenient mobile broadband set up. Interestingly Virgin’s key competitor, Vodafone, was found to have the most complex setup, showing the lack of user friendliness in its service.

How reliable these surveys are, is indicated by the fact that in an earlier survey conducted by YouGov in January, T-Mobile was declared an overwhelming customer favourite by emerging a winner in almost all of the categories being researched. It is clear that the survey results are hugely dependent on the kind of survey, the research methodology, and most importantly the sample of people being surveyed. If mobile broadband interests you, Broadband Genie compares the top service providers with indepedant advice and info; whether you want to compare laptop deals or need to know more on pay as you go mobile internet.

The management of Virgin is certainly not letting the opportunity slip. Explaining the success, Managing Director, Mr. Graeme Oxby remarked that the victory was the result of Virgin’s focus on developing a mobile broadband product that could meet the high standards being set by the company’s fibre optic and ADSL services. He added that the company was committed to providing the highest levels of customer service and usability to its consumers, which was clearly being acknowledged by the users in voting the company above its competitors.

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