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Cartier SA is a luxury wrist watch producer and jeweler located in Paris, France. The family business was founded in 1847 in Paris by Louis-Françoise Cartier. During the next decades, his son Alfred Cartier and later on his nephews Pierre, Jacques and Louis developed Cartier to a well-known international brand.

“Santos” – the first wristwatch ever was constructed by Louis Cartier

The breakthrough of the brand Cartier occurred in 1904, when Louis constructed a tiny wristwatch for Alberto Santos-Dumont, a Brazilian aeronaut and friend of the family. The wristwatch was called “Santos” and made history as Cartiers first man’s wristwatch – and the first wristwatch of all time. Their guests have been really pleased as well with the practical timepiece.

Louis was responsible for lots of the well-known and favorable designs of the company. He developed the so called “mystery clocks”, for instance. These wrist watches have a transparent dial and their clockworks are covered. Another exquisite innovation of Louis was an funny wristwatch including multicoloured jewels named “Tutti Frutti”.

The Cartier Tank watch has now more than thirty varieties

Already in 1907, Cartier was rapidly evolving and had subsidiaries in St. Petersburg, London and New York. The company was evolving into one of the world’s most successful wrist watch brands. A special highlight in the history of Cartier was a watertight wristwatch invented primarily for the Pasha of Marrakesh in 1932. Fifteen years earlier, Louis designed the “Cartier Tank watch”. This timepiece is still the most renowned clock of the company and has today more than thirty variations.

At this time, the company began printing reference numbers on the underside of the wrist watches. The presence of these “four-digit-codes” is proving the watches’ originality. The company kept evolving and in 1964, Jean-Jacques, Claude and Marionne (the children of Jacques, Louis and Pierre) sold the whole business.

A new concept – “Les Must de Cartier”

The new owners – a group of different investors – began to design new products that should keep the quality of Cartiers wristwatches in the past. The recent concept was named “Les Must de Cartier (Cartier – it is a must!)”. Now, Bernard Fornas is the chief executive officer (CEO) of Cartier. The headquarter of the company is still located in Paris, France. Cartier is regarded as the no. two seller of luxurious wristwatches behind Rolex. In addition to that, Cartier is the worldwide no. one vendor of luxurious jewels. Mens wrist watches

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